I chose to review this album over the heads of other, arguably more well-recieved 00s outings from Incubus because this was the only one I hadn't really ever listened to all that much, and since my first two reviews covered albums I've had plenty of time with, I wanted to dive into something new. I'm not just in this for the nostalgia, there's a lot of music from the 00's that I haven't paid full proper attention or flat-out haven't heard yet, and I want to explore the diverse and prolific period through this blog, your suggestions, etc.
Now, why do I hate Love Hurts so much?
Love Hurts is too simple; it's as simple as that. The chorus line, "Love hurts / but sometimes it's a good hurt / and it feels like I'm alive" alone just makes me dislike this song. Mainly because it's so straightforward, cliche, sappy, and just utterly easy that I feel slightly put off as a fan of Boyd's usual and time-tested lyrical cleverness. That line leaves a bad taste in my mouth.
Throw in boring instrumentation that really just kinda exists and gets the job done, but never goes above or beyond, and you've got a recipe for a bland, marketable mainstream single that will leave people thinking "Oh yeah, Incubus, what was the deal with that last album?" in four years when some smug jerk writes a review on his blog about it.
And none of this is even taking into consideration the huge radio push that put this song in everyone's heads ad nauseum. This is just how I feel about the track by itself.
I would have released Rogues. Maybe not the most radio-friendly, but neither was Megalomaniac when it came out. Rogues is expansive, fun, and has texture.